Patrick Brady is a Professional Triathlete based in Madison, WI. He is a Cycling Coach and a Triathlon Coach who applies his own coaching philosophy to his training. Through years of hard work and consistency, matched with a data minded approach, he rose through the ranks from an average amateur to an elite amateur to professional. Patrick has molded his career around his lifestyle, thus pursuing his passion to coach endurance athletes.


My Story | By Patrick Brady

Life is a compilation of a million tiny moments. How we react in those moments shapes who we are. How we remember those moments shapes who we become. My life to this point has been an interesting story but there is one moment in particular that inspired me to become a professional triathlete.

In 2006 I moved to Madison, WI and landed a job at a Wisconsin cheese store on State Street. My daily routine revolved around school and work. Free cheese-themed lunches and Babcock Hall ice cream did not lend themselves to a healthy lifestyle. I was slowly losing connection with my former athletic self.

Then in September of 2008 I witnessed the Ironman Wisconsin race from the window of that State Street cheese store. I watched as the professionals ran by and was frozen in awe. I made a promise to myself that someday I would be one of them.

It was not an easy road. I had never swam in my life and could barely make it across the pool. My first ride was a mere 25 miles and I had to walk my bike home. Yet after 8 years of hard work and a breakthrough 2014 amateur season, I earned my professional license in dramatic fashion at Timberman 70.3.

I am proof that if you want something bad enough you can have it. You have to be willing to work for it though. You have to be patient, live in the moment, draw strength from your past, always believe and never quit.

Now, I strive to achieve my next dream. An Ironman event title, and to race with the best in the world at the Ironman World Championships at both the half and full distance. I understand, just as with my first dream, that this will take time. But I know I have the tools, potential, and dedication to achieve them. I have no doubts.


Every second counts

From the Archives (2014)



Every second counts. It sounds cliche. The kind of advice or quote that you hear and appreciate, but maybe can’t completely grasp unless you’ve been directly effected. This entire season has been a season of seconds. A season of coming so close, but not quite close enough. A year of determination, perseverance, highs, lows, getting knocked down, and standing back up and dusting myself off. Those of you who have followed me over the past year know that I set a high goal for myself to earn my professional license in 2014. When I made this commitment I knew that I had a long way to go. I knew there would be a lot of hard work and sacrifice to follow. Some understandably doubted. Why wouldn’t they? I started in this sport 4 years ago with a 5:55 half Ironman. When I made my goal to earn an elite license I had never finished higher than 7th in my age group at a major USAT sanctioned race. I finished last season 45th in my age group and 205th Overall at the 70.3 Age Group World Championships in Vegas. All respectable in their own right, but nothing incredible. But nobody knows me better than I know myself. I knew I had potential to make the necessary improvements to achieve this goal. I knew it wouldn’t be easy, it wouldn’t be handed to me, it wouldn’t happen overnight, and I would need to suffer for a long time day in and day out to make this a reality. Early mornings, late nights, meticulous planning, hour after hour on a saddle, miles upon miles in my legs, and most of all working on my weaknesses and building a stronger mental capacity. This past winter I made a plan and decided to surround myself with individuals and businesses who would make me a better athlete. People who had similar goals and lifestyles. People who understood the sacrifices I needed to make and stood by me the entire way with support.

At the end of the 2013 season I made a connection with Trek Stores of Madison and was fortunate to become an ambassador. Having the best bikes, support, and equipment in the cycling world has given me an advantage that has aided in numerous top amateur bike splits in major Ironman 70.3 events and USAT sanctioned events over this season. Trek Madison has supplied knowledge and mechanical assistance in times of need and they are overall just an excellent business full of incredible people who took a chance on a local amateur with a dream. Their support has allowed me to grow into a stronger cyclist over this season.

In May of this year I drove across the US to St. George, Utah in hopes of a top 3 amateur finish, my first attempt at a pro license. Although I had one of my better races of the season, I came up short by 45 seconds. At the time it is completely devastating. I had come so far and gotten so close only to lose it all in the last mile. Needless to say, the 24 hour drive home was difficult. I spent a lot of time in my own head digesting what this meant. Trying to see the silver lining. Telling myself that everything happens for a reason, regardless of whether or not I understood that reason at the time. During that trip I learned a lot about myself as an athlete and person. I learned I am the one who defines success and failure for myself. I learned that although I fell short of my ultimate goal I still needed to take pride in the success I had accomplished. I needed to enjoy the journey. During that trip I was able to turn the result of the race into fuel for my fire. Besides, I knew that regardless of whether or not I earned a pro license that day, I wasn’t ready to race at that level.


Upon my return I had continued training hard and focusing on my next opportunity, which would be Racine 70.3 in July. In the meantime, I raced a lot of the local racing scene for fun and to support some of the athletes I coach. My training volume steadily grew, and I was getting really fit. I consistently logged 20-22hrs of training time per week, with 12-14hrs in the saddle. A change in my diet yielded a lean body which was not only lighter but began to recover faster. My consistent and purposeful healthy eating habits began to benefit my training on a great level. The lighter body frame was hugely beneficial to my w/kg and my threshold pace. I was beginning to peak at the right time and felt good about my chances, even though Racine is a course that doesn’t play into my strengths at all. I went into that race feeling pretty fresh and for the most part injury free. A seasons worst swim performance set me back about 6 minutes to the top amateurs out of the water. I fought back with the 2nd fastest bike split and a decent run performance to earn 1st in my age group, but ultimately still fell short at 5th overall amateur. 2:30 back from an elite license.


I once again was devastated. I had a terrible swim at the worst time possible. A normal swim for me and it may have been a different story. I let myself be upset for a while. I asked why. I analyzed until my head exploded. I even got a bit angry. In the end I found myself in a pool getting some instruction. Taking tips from experienced swimmers, talking to current Pros about their racing approach, trying to figure out why I struggle so much in the open water. It all once again became fuel.


Next up I raced Age Group Nationals in Milwaukee, strictly because it is in my backyard. I knew the likelihood of a top finish was small at the olympic distance due to my swim. I just wanted to go out and race as hard as I could the entire time. I wanted to ride the edge of blowing up and see where that put me. I came away with a 54:31 (2nd fastest) 40k bike split followed by a 34:20 10k run after a mediocre swim. 13th overall and some confidence going into my final pro license attempt of the season, Timberman 70.3 in New Hampshire.

Timberman 70.3

My last elite license attempt for 2014. I entered this race late because of how things played out earlier in the year. I knew I had some good fitness but I also knew I was really ready for a break. My body was tired. I kept asking it to give me a little more each week and it was catching up to me. I went to Timberman with high hopes, but not completely sure how my residual fatigue would effect me. I knew that I would find out on the run. I packed up and settled in to a long 2 days of driving the 20 hours solo. This drive, although similar in duration, seemed way more difficult than the drive to St. George. I wouldn’t allow myself to think about the race too much in the days leading up. I didn’t want to over analyze the situation and create a self induced pressure to perform. Yeah, I knew it was likely the last chance in 2014 and I knew that I wasn’t in a great place before the start. These things scared me a bit, but I refused to dwell on them. I didn’t want to plant a seed of doubt in my head. I had to put to use all of my mental skills learned over the past year to trick myself into confidence. Before I knew it, it was race day. Time to seize the opportunity I had in front of me.

I decided to approach the swim with more intensity than I have in the past. The main goal was to swim on the rivet and make sure I was swimming straight. I got out pretty well with my wave and felt good. Nothing too major to report here. I swam hard and although it wasn’t an amazing swim split I had taken 2.5 minutes off my Racine swim time. Onto the bike I knew I could really do some damage. I knew that the best approach for my strengths was to ride this course harder than I typically would approach a 70.3 bike. The course is rolling with some decent short climbs mixed in. Starting in the 3rd to last wave I had a lot of bike traffic to deal with early. I was able to avoid any major issues and just put my head down and focus on riding hard. Everything felt labored on the bike, but I was still able to produce my race target watts. The cooler temps allowed for a bit of wiggle room on my nutrition, which helped because I struggled to keep water down early. I ride a 54/39 and had mistakenly only brought an 11-23 cassette, so my climbing was a bit over geared. I did a lot more mashing than I like to during a triathlon, but that was my own error. I could tell I was riding really well based on previous year splits. Overall I felt that I had set myself up for the amateur win as I approached T2. My 2:13:55 bike split was good for the fastest amateur of the day and 3rd fastest including the professional field. After a typical T2 I head out to the run where I felt a solid 1:20-1:22 would be enough to get the job done. A quarter mile in I could really feel all of the fatigue from this year in my legs. It hurt. Bad. I had to promise myself in that moment that this was the last run for a while. I told myself just one more time and I would take a break. I needed to seize this opportunity right now. In moments like this you really need to dig deep. You have to make a conscious decision whether or not you are going to the well or if you are cashing it in. As I discussed before, quitting is not an option to me. And that doesn’t mean just finishing. Backing off, slowing down, settling, not riding that physical edge, that’s quitting. I didn’t drive all the way to the east coast to quit. I didn’t log 300 hours of saddle time to this point in 2014 to quit. I didn’t run track workouts, long runs, and struggle in the water to quit. Not now. So I did a Jens Voigt and told my legs to shut up. I told them they could rest later. I stayed in the moment and ran one step at a time. Each step I tried to make it hurt more. The run course was more difficult than I thought it would be. A couple hills mixed in required focus the whole way. Although it was labored, my pace wasn’t too bad. At the turn around I knew I was leading my age group by a decent margin, but had no idea where I was overall. I knew about what sort of finish time it would take based on past results. Mentally I had decided that I wouldn’t check my overall time until 5k to go. During the entire run I had a small rock in my left shoe under my pinky toe. At first I though maybe it was a blister. Then around mile 3 I could tell it was a rock because it moved. I thought to myself “just deal with the pain, you don’t have time to stop.” At mile 6 I thought “ok, stop, take it out, this hurts” but then quickly changed to “no, keep it, let it be there, maybe the pain from the rock is distracting your from the pain in your legs.” So I kept it. Finally around mile 9 enough was enough. I tried to lift the pace a bit more and the rock was really becoming painful. I stopped to take it out of my shoe. At 5k to go I looked at my watch and could see that I was in a pretty good spot. I knew that as long as I ran strong and didn’t blow up that I would likely be top 3. I dug really deep to keep going the last 5k. The hill at mile 11 was brutal. I almost cramped a few times so I was just focusing on keeping it together. When I hit the 12 mile marker I told myself that if I could run a sub 6 minute mile it would be enough. So I really forced the pace. I was able to run a 6:10 and I earned every second of it. As I rounded the corner to the finish line I could see the clock and realized if I ran hard I would be under 4:13 (because 4:12:59 is WAY better than 4:13:00) so I kicked it in to beat the unofficial clock. Official time 4:13:03.

Upon my finish the announcer had stated that the top amateur time to that point was 4:16 something. I was ecstatic because I knew I had beaten that. As I began to walk away from the finish area I had a flood of emotions come over me. I thought about my first race. I thought about all the work, all the hours, the sacrifices. I thought about St. George and Racine. The failures and the successes. I felt like I had finally accomplished my goal. It was a lot to handle and I almost lost it. I quickly stopped myself because I couldn’t let it happen until it was official. There were still waves behind me and I hadn’t seen any results yet. When I finally was able to see results online I could see I was listed 2nd behind Chris Thomas who had a great race. Then as the later waves came through I was bumped down to 3rd by 30 seconds. Then. It. Happened. My name dropped to 4th. It couldn’t be, I thought. Not again. How? As I clicked into the name above me I noticed that we had recorded the same finish time. I had tied for 3rd. Tied! I was listed 4th amateur so I didn’t quite know what this meant. Would I still qualify? I was unsure and I wasn’t going to get any answers on Sunday. So I packed up and hit the road for home with a 1st AG, tie for 3rd amateur, and 10th overall finish. Yet I was disappointed. 1 second. I couldn’t shake it. 1 second can come from anywhere in a race this long. I thought about getting stuck behind slow people in T1. I thought about the bike traffic. I thought about the ROCK IN MY SHOE! I was frustrated with myself because I knew I didn’t race like every second counts. I was afraid I blew it. Honestly at that point, in my car with 20 hours left to drive home, I was done with triathlon for a while. I needed a mental and physical break before the race even started. Now it was worse.

There was optimism though. A tie for 3rd is still third, right? It wasn’t cut and dry, but I had a chance. During the drive home Monday I was able to call USAT to get clarification. I was told by 2 separate USAT membership officials that they would honor the 3rd place tie and it would qualify me for my elite license. Instantly my mood changed from frustration to relief and excitement. My outlook changed from thinking of all the ways I lost 1 second to all the ways I gained 1 second. It’s funny how our success is truly defined by our perspective and perception. If I hadn’t ran hard to try and beat the unofficial clock I am not tied for 3rd, I am 4th. One second. It can come from anywhere. Every second counts.

Friday I received official confirmation from USAT and I now hold an elite license. It’s surreal to me. It’s a realization of a dream that started over 4 years ago. I am extremely proud. I’m really allowing myself to step back and soak it in. For a lot of us in triathlon this is a challenge to do. We are always striving for the next PR, the next race, to go faster, to go longer. For right now I am enjoying this accomplishment. But I also have an understanding that this is not the end of the road. This is simply a new chapter. I have a lot of improving to do to be competitive. I still have high goals, but they are new goals. I’m not settling. I’m not getting comfortable or content. In fact, I am more motivated now than I have ever been. I still feel I have something to prove. Just like I went from 5:55 for a 70.3 to multiple top 5 amateur finishes I will continue to progress in triathlon and build my career to succeed. I define my success. And I have set the bar high. But I know as well as anyone, one step at a time. It’s a process.

In closing of this post I want to say something that probably will come across as soft and sentimental, but I don’t care. Never give up on a dream. If you want it bad enough you can have it. Nothing worth having comes easy. Nothing. You have to fight for it. Day in and day out. There will always be doubters, haters, people who may even laugh. You have to shake them off and know that the people in your life who truly matter will support you. They will treat your goals and dreams as their own. I’ve been told to my face that I will never become a professional triathlete. It hurt pretty bad. In fact, at the time I asked myself if they were right. But I didn’t quit. I found a way to always turn the negativity, the doubts, and all my failures into fuel. When I’m on a trainer in the winter staring at a wall for hours on end destroying myself, I keep going because of them. To prove them wrong. To prove myself right. To make my believers and supporters proud. I’m proof that it can be done. If you want it, take it. Don’t wait for it to happen because it won’t. Every second counts.

Thank you all for following along this journey so far. Here’s to the next chapter!



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