I am a professional triathlete and USAT Certified Triathlon and Cycling Coach based in Madison, WI. My Story | By Patrick Brady Life is a compilation of a million tiny moments. How we react in those moments shapes who we are. How we remember those moments shapes who we become. My life to this point has been an interesting story but there is one moment in particular that inspired me to become a professional triathlete. In 2006 I moved to Madison, WI and landed a job at a Wisconsin cheese store on State Street. My daily routine revolved around school and work. Free cheese-themed lunches and Babcock Hall ice cream did not lend themselves to a healthy lifestyle. I was slowly losing connection with my former athletic self. Then in September of 2008 I witnessed the Ironman Wisconsin race from the window of that State Street cheese store. I watched as the professionals ran by and was frozen in awe. I made a promise to myself that someday I would be one of them. It was not an easy road. I had never swam in my life and could barely make it across the pool. My first ride was a mere 25 miles and I had to walk my bike home. Yet after 8 years of hard work and a breakthrough 2014 amateur season, I earned my professional license in dramatic fashion at Timberman 70.3. I am proof that if you want something bad enough you can have it. You have to be willing to work for it though. You have to be patient, live in the moment, draw strength from your past, always believe and never quit. Now, I strive to achieve my next dream. An Ironman event title, and to race with the best in the world at the Ironman World Championships at both the half and full distance. I understand, just as with my first dream, that this will take time. But I know I have the tools, potential, and dedication to achieve them. I have no doubts.
Welcome to PBC! I am excited to announce the official launch of Patrick Brady Coaching. Launching this team has been a dream of mine since I first started in endurance sports in 2007. Through the past couple years I have built a strong team of highly motivated and elite athletes who have found great […]
TESTIMONIALS
I've worked with Patrick for 10 years now and I've made leaps and bounds under his tutelage to the point where I am now racing in the professional field. Patrick knows the sport inside and out and he cares deeply about the success of his athletes. However, what really sets him apart is his ability to connect with you as an athlete and help you overcome setbacks to accomplish your goals. I can't recommend Patrick highly enough.
Patrick helped me develop from a post Collegiate swimmer with no bike or run background into a Professional Triathlete with several top 10 finishes to my name. He's a knowledgable and relatable coach with a passion for the sport and helping his athletes. We've become lifelong friends through the ups and downs of professional sport.
I started working with Patrick in 2022 and have seen consistent improvements in all 3 disciplines of triathlon. Under Patrick’s coaching and guidance, I’ve learned how to push myself physically and handle mental challenges along the way. The tight-knit team he’s built is incredibly supportive, competitive, and will push you to be your best. If you are looking for a triathlon coach, Patrick is the best one out there.
I’ve been working with Patrick for 7 years now preparing for marathons and now triathlon. Besides being an inspiration with his own achievements, Patrick has helped me achieve each new goal I set. He is a great mentor, managing expectations as well as setbacks, and is always available for questions or to update the training plan when life gets in the way.
I've been working with Patrick since 2016. He is approachable and very knowledgeable. He helped me change my running form so that I no longer run with IT band or heel pains. His personalized coaching works with my hectic schedule perfectly. He has helped me to become faster by helping me train and race smarter! Because I continue to improve, I look forward to racing. My next race is IMKY and it will be my third IM in just over one year.
Patrick took me from being a spectator to a 70.3 world championship qualifier. Thanks to his coaching my fitness has exceeded my perceived limits time and time again. The PBC community constantly makes me smile and holds me accountable to be the best I can be. Look no further for your endurance coaching needs.
I’m starting year 5 under Patrick’s coaching in 2025. I’ve thoroughly enjoyed the personalized, data-driven approach to my training plans. We have set a long term, sustainable plan in motion that incorporates different stimulus each year to ensure I’m improving as my training hours are limited with work and kids. Under Team PBC, I’ve won my first triathlon, qualified for Kona, qualified for my professional license and most recently produced the top M30-34 bike split at 7 of 8 races in 2024.
At Patrick Brady Coaching, we believe in more than just training – we believe in building a community of motivated, like-minded athletes who inspire each other to reach new heights.
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